_Our
Vision

Utilising creative technology innovations for the betterment of humanity.

(1) Build an inclusive, inspiring, innovative culture to nurture creatives, technologists & future talents. (2) Build responsible innovative technology solutions. (3) Provide research-based, story-driven social impact technology enablements, utilising technology for good.

_Our
Mision

Our Founder

Christel Cherryadi, MA

Founder, AI-XR Innovation Lead, Creative Director

Christel Cherryadi

"Art is a way of communicating ideas with emotions.
Design is a way of problem-solving & constraints fuel creativity.
When artistic design collides with technology, magic happens."

Christel is an award-winning digital-XR designer with 10+ years of creative industry experience. Through strategic design solutions, she nurtured start-ups' growth, supported multi-national companies in building their digital presence & helped non-profit organisations upscale in Indonesia, Singapore, Australia, New Zealand & Spain.

Christel loves ideas and is passionate about how creative technology can be used to impact people’s lives positively. She often asks herself “What if …?” questions that lead to innovations.

Our Team

Khoi Nguyen (Michael) Mai

AI Software Engineer

Nguyen (Michael) is an AI software engineer who is driven by a visionary and purposeful approach to solving societal problems. He is smart, helpful, and dedicated to creating innovative solutions for the disadvantaged.

Joseph Wang, MSc

Software Engineer

Rongguang (Joseph) Wang is a purpose-driven software engineer who is dedicated to utilising technological implementations and advancements for good. He is thoughtful, thorough, and dedicated in his problem-solving approaches and specialises in streamlining processes.

Nellcia Wang

Event & Project Manager

Nellcia is a seasoned event and project manager who specialises in purpose-driven and people-oriented problem-solving. With empathic and strategic approach, she is passionate about individual, team, and project growth.

Aviv Rafaeli, BA

2D Animator & Storyliner

Aviv is a passionate storyteller, aiming to leave narrative breadcrumbs that has a positive impact in people's life.

Mehdi Mazounieh

Events & Partnerships Coordinator

Mehdi is an all-rounder founder's executive assistant. Mehdi's empathic approach in coordinating events & partnerships creates wholistic collaborations that benefits partnering organisations and the community.

Owen Huang Wijaya

Web Administrator

Owen is an aspiring software engineer who strives for excellence. He is diligent, dedicated, and accountable.

Yui Okamoto

Social Impact & International Development

Yui is passionate about international development and sustainability. She is committed to making a positive impact on global society.

Our Values

Right People

Our team operates from a place of strength, we take roles based on what we love doing & what we do best.

Right Mindset

We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.

Right Attitude

We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.

Right Management

We build systems to support people. With agile mindset, workflow refining increases productivity.

Right Purpose

As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.

Right Strategy

We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.