Our
Vision

Utilising creative technology innovations for the betterment of humanity.

(1) Build an inclusive, inspiring, innovative culture to nurture creatives, technologists & future talents. (2) Build responsible innovative technology solutions. (3) Provide research-based, story-driven social impact technology enablements, utilising technology for good.

Our
Mision

Christel Cherryadi, MA

Founder, AI-XR Creative Director, & Tech Lead
Christel is a multi-award-winning multimedia specialist & digital designer with 12+ years of experience working with start-ups, multi-national companies, global projects, and non-profit organizations across Australia, New Zealand, Indonesia, Singapore, Japan, Thailand, UK, and Spain. She excels in BrandTech design, motion graphic animation, consistently elevating brand image, digital presence, and sales conversions through strategic design solutions. 

With empathic leadership, she excels in fostering inclusive, healthy work culture where teams thrive. She loves championing individuals, unlocking their potential, and helping them excel in fast-paced, agile environments. 

With a vision to utilise creative technology for the betterment of humanity, she is pioneering AI-XR digital innovation through impact-driven and research-based approach at Creart Digital Media. She develops ground-breaking solutions in MarCommTech (enhancing user engagement), EdTech (revolutionising learning experiences and improving learning outcome), and currently conducting research in EmoTech (fostering digital mental health). 

Christel loves ideas and is passionate about how creative technology can be used to impact people’s lives positively. She often asks herself “What if …?” questions that lead to innovations.
Right People
Our team operates from a place of strength, we take roles based on what we love doing & what we do best.
Right Mindset
We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.
Right Attitude
We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.
Right Management
We build systems to support people. With agile mindset, workflow refining increases productivity.
Right Purpose
As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.
Right Strategy
We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.